Exhibition Name:

The 8th Shanghai International Home Cleaning Exhibition 2026

Abbreviation:

PCE Shanghai 2026

Time:

October 28-30,2026

Venue:

Shanghai New International Expo Centre 

Organizers:

Shanghai Yinghe Exhibition Services Co., Ltd.

Data of this exhibition

The exhibition area reached 50,000 square meters;

Attracted more than 1200 enterprises to participate in the exhibition, covering 100 sub-categories of products;

Association exhibition group sharing innovation resources;

Professional supply chain platform for washing & care products;

Professional buyers and visitors are invited, and it is estimated that more than 50,000 people will visit;

At the same time, 10 professional conferences and forums will be held.

The exhibition highlights

Professional trade exhibition of washing & care products industry;

Covering the whole industry chain of washing and care products, subdivided categories and upstream and downstream supply of the industry;

Exhibition groups and buyers gather here, and international platforms lead the trend;

Professional promotion plan and media cooperation, organize VIP buyers in all channels;

New theme exhibition area and many professional forum activities to explore the development trend of the industry;

Concurrent Events

New Product Show 

PCE Opening Ceremony 

PCE Xin Yue Award ceremony

PCE New Product Launch

etc.

Scope of exhibits

Head care: hair care, facial care, eye care, nose care, oral care, ear care supplies, etc.

Body care: skin care, hand and foot care, private parts care products, etc.

Toiletries：Household cleaning and care products, fabrics cleaning and care products，Cleaning and care products for public facilities，Personal cleaning and care products，Antibacterial products

Personal care appliances: personal care appliances for male, personal care appliances for female, general personal care appliances;

Personal care franchise chain : beauty alliance, pedicure alliance, bathing alliance, fitness alliance, slimming alliance, health alliance, etc.

OEM/ODM and other related products.

Who is going to visit

Decision-makers, managers and purchasing representatives of industry chains enterprises in household and personal care industry are invited to visit the Expo;

Household and personal care industry agents, franchisees, wholesalers, retailers, and investors, suppliers and professional managers who are interested in entering the personal care industry are invited to visit the Expo;

Large commercial supermarkets, stores, daily chemical stores, cosmeceuticals stores, online retailers, e-commerce/wechat business teams are invited to visit the Expo.

New channels available for docking

Live e-commerce channels:

Including Douyin, Kuaishou, TikTok, etc.

Private e-commerce channels:

Including KuaiTuanTuan, Group Solitaire, Weidian, Youzan, etc.

Short video e-commerce channels:

Including short video traffic, WeChat video accounts, etc.

Online payment type E-commerce channels:

Including Tmall, Taobao, JD, Vipshop, Pinduoduo, etc.

Cross-border e-commerce channels:

Including Amazon, Ebay, Shopee, etc.

Content e-commerce channels:

Including Xiaohongshu, Zhihu, Weibo, Mia,etc.